Privacy policy

Last Updated: March 2026

At Shintenchi, we believe great design should come with trust. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or interact with www.shintenchi.com.cn (the “Site”).

By accessing or using our Site, you agree to the practices described below.

1. Information We Collect

We collect information to deliver a refined, reliable, and personalized experience.

Information You Provide

You may share information with us when you:

  • Make a purchase
  • Create an account
  • Contact customer support
  • Subscribe to emails or marketing communications
  • Submit reviews, photos, or feedback

This may include:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment information (securely processed by third-party providers)

Information Collected Automatically

When you browse our Site, we may collect:

  • IP address
  • Device and browser type
  • Pages viewed and time spent
  • Referral sources
  • Interaction data via cookies and similar technologies

User Content

Content you submit (such as reviews or photos) may be used to showcase real customer experiences, helping others discover Shintenchi products with confidence.

2. How We Use Your Information

We use your information to:

  • Fulfill and deliver your orders
  • Provide customer support
  • Improve our products and digital experience
  • Personalize your shopping journey
  • Send service-related and promotional communications (where permitted)
  • Detect and prevent fraud
  • Support analytics and business operations

3. Legal Basis for Processing (GDPR / UK GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

  • Contractual Necessity — to process and deliver your orders
  • Legitimate Interests — to improve our services, prevent fraud, and enhance user experience
  • Consent — for marketing communications and cookies (where required)
  • Legal Obligations — to comply with applicable laws and regulations

4. Sharing Your Information

We do not sell your personal information.

We may share your information with:

  • Trusted Service Providers (payment processors, logistics partners, cloud hosting providers)
  • Analytics and Marketing Tools (such as Google Analytics)
  • Legal Authorities, when required to comply with applicable laws or protect our rights

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality
  • Remember your preferences
  • Analyze performance and traffic
  • Deliver relevant content and advertising

You can manage your cookie preferences through your browser or via our cookie banner.

6. Your Privacy Rights

For EEA & UK Residents (GDPR / UK GDPR)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

For California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used
  • Request access to your data
  • Request deletion of your data
  • Correct inaccurate information
  • Opt out of the “sale” or “sharing” of personal data (if applicable)
  • Not be discriminated against for exercising your rights

7. Do Not Sell or Share My Personal Information

Shintenchi does not sell personal information in the traditional sense.

However, certain data sharing (such as with advertising or analytics partners) may be considered “sharing” under California law.

You may opt out by:

  • Adjusting your cookie preferences
  • Contacting us directly at the email below

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders and provide services
  • Meet legal and regulatory requirements
  • Resolve disputes and enforce agreements

9. International Data Transfers

As a global brand, your information may be transferred and processed outside your country of residence.

We implement appropriate safeguards (such as standard contractual clauses) to ensure your data remains protected.

10. Data Security

We use industry-standard security measures, including:

  • Encrypted data transmission
  • Secure servers
  • Access control systems

While we strive to protect your data, no system is completely secure.

11. Children’s Privacy

Our Site is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

12. Third-Party Links

Our Site may contain links to third-party websites.

We are not responsible for their privacy practices.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

The updated version will always be available on this page with a revised “Last Updated” date.